This year the annual privacySIG meeting was hosted by BlueMark in Enschede. The latest insights about privacy and WiFi analytics were discussed. Also the members attended a meeting with professor dr. ir. Maarten van Steen of the nearby University of Twente. Professor van Steen is scientific director of the ICT institute CTIT and is involved into research about WiFi analytics; especially privacy issues. This is conducted in the Living Smart Campus project.
Dit jaar is de jaarlijkse privacySIG bijeenkomst verzorgd door BlueMark in Enschede. The laatste inzichten rondom privacy and WiFi analytics zijn besproken. Daarnaast hebben de leden ook een bijeenkomst gehad met professor dr. ir. Maarten van Steen van de nabij gelegen Universiteit Twente. Professor van Steen is wetenschappelijk directeur van het ICT instituut CTIT en is betrokken bij onderzoek naar WiFi analytics en met name privacy vraagstukken. Dit wordt uitgevoerd in het Living Smart Campus project.
Roel Schiphorst of BlueMark Innovations has given an interview in the TV program RT Z Toekomstmakers about retail and big data. The interview can be viewed here:
BlueMark heeft bijgedragen in een consortium van DAT.mobility en Connection Systems om real-time bezoekersstromen in kaart te brengen gedurende SAIL Amsterdam 2015. Opdrachtgever was het AMS institute – Amsterdam Institute for Advanced Metropolitan Solutions
Sinds de eerste editie in 1975, SAIL Amsterdam is uitgegroeid to het grootste publieke evenement in Nederland en het grootste vrij-toegankelijke nautisch evenement in the wereld. Iedere vijf jaren, meer dan 600 zeilschepen navigeren naar Amsterdam. Meer dan 2 miljoen bezoekers hebben het evenement bezocht.
Meer informatie over dit project, kan bij onderstaande link worden gevonden:
BlueMark has contributed in a consortium of DAT.mobility and Connection Systems to monitor real-time visitors flows during SAIL Amsterdam 2015. Client was the AMS institute – Amsterdam Institute for Advanced Metropolitan Solutions Since its first edition in 1975, SAIL Amsterdam has grown to become the largest public event in the Netherlands and the largest free nautical event in the world. Every five years, in excess of 600 ships navigate to Amsterdam. More than 2 million visitors have attended the event.
We are proud to announce that we have received the ePrivacy seal for our platform! It complies fully with the strict European laws on privacy.
The ePrivacyseal is awarded to online and mobile products following a technical and legal review. The seal of approval confirms compliance with ePrivacyseal’s criteria catalog, which complies with German and European data protection laws.
We zijn trots om aan te kondigen dat we het ePrivacy zegel hebben ontvangen voor ons platform. Het voldoet volledig aan de strenge Europese wetgeving op het gebied van privacy.
De ePrivacyseal wordt toegekend aan online en mobiele producten na een technische en juridische beoordeling. Het keurmerk bevestigt de naleving van de ePrivacy-zegel criteria catalogus, die voldoet aan de Duitse en Europese wetgeving inzake gegevensbescherming.
BlueMark has analyzed the visitor flows during Serious Request 2014 in Haarlem, the Netherlands. Also this edition showed an increasing number of visitors attending this major event in the Netherlands.
Serious Request is a family of annual multi-day, multimedia fundraising event for International Red Cross initiatives. During the Dutch 3FM Serious Request, three popular radio DJs are locked up for six days in a small temporary radio studio (the “Glass House”), placed in a main square in a different city each year. Living on a juice-only fast, the DJs make an interactive, themed broadcast around the clock, while regular programming on the station is suspended. Instead 3FM and its website are completely dedicated to the event, which is also transmitted as a continuous audio and video live-stream. Additionally there is television coverage, integration with social media, and a dedicated mobile app.
Locatus en BlueMark gaan samenwerken op het gebied van continu winkelpassanten tellen. Passanten 24/7 staat voor een nieuw tijdperk van passanten tellen; 24 uur per dag, 7 dagen per week, automatisch winkelpassanten registreren via wifi in combinatie met brickstream. Zonder de privacy van passanten aan te tasten.
Met Passanten 24/7 kun je snel schakelen. Door passanten continu te registreren kunnen retailers, gemeenten en vastgoedeigenaren een goed druktebeeld krijgen van hun (winkel)omgeving. Dankzij de samenwerking tussen Locatus en BlueMark kan een optimaal informatieplatform geboden worden.
Niet alleen cijfers per maand of week, maar ook per uur. De informatie wordt ontsloten via een dashboard met overzichtelijke grafieken en tabellen. Bovendien kunnen de passantenstromen ook letterlijk in kaart gebracht worden op de GOAD Plans van Locatus.
Deze realtime passanteninformatie is ideaal voor het monitoren van retaillocaties, en geeft antwoord op vragen als:
Welke delen van het centrum zijn populair/minder populair, en hoe verandert dit?
Wat is de invloed van evenementen?
Hoe ziet het druktebeeld in de loop van een week eruit?
Hoeveel bezoekers trekt de koopavond of de koopzondag?
Hoe presteert mijn winkel als ik dat vergelijk met passanten die voorbij komen?
Optimale betrouwbaarheid Sinds juni 2012 test Locatus het continu tellen. Na twee jaar onderzoek staan wij garant voor de gekozen meetapparatuur en de gebruikte methodiek: 24/7 passanten meten via wifi-sensoren van BlueMark. Deze metingen worden bovendien met regelmaat geijkt met brickstream camera’s (tellen alleen kruinen van voorbijgangers) en handmatige tellingen.
Privacy gewaarborgd Locatus & BlueMark nemen privacy serieus. We doen geen enkele poging om de data of het winkelgedrag aan specifieke personen te linken. Direct na registratie van het wifi-signaal wordt het MAC-adres verwijderd. De informatie die wij aanbieden is conform richtlijnen van het College Bescherming Persoonsgegevens.
Voor meer informatie: bel 0348-490290 of mail naar info@locatus.nl
The launch of the PrivacySIG, a special interest group to promote consumer privacy, took place today in London. PrivacySIG will publish and enforce a strict code-of-conduct among its members. The code-of-conduct transparently regulates how to implement the privacy as specified by the law and beyond. The SIG will be open for others to join.
Concurrently with the progress on EU data protection reform the actions performed by PrivacySIG give a solid European wide foundation on how new technologies can be taken into use without compromising the privacy. “It’s great to see the industry taking an active role in supporting and enforcing privacy law especially for retailers and real estate owners, where digital analytics of visitors shows a very dynamic development” states Prof. Dr. Christoph Bauer from ePrivacyconsult who gave the first keynote speech in the launch ceremony.
The interest group is set up by five SMEs from Finland, Germany and The Netherlands operating in the customer measurement and intelligence field. The companies are 42reports, Bluemark, Innorange, sensalytics and Walkbase. “Our businesses are built on technological innovation but we are not limited to that. I find the establishment of PrivacySIG is a very positive step to show that we take innovation in privacy as serious as we take innovation in technology.” says Christian Wallin, CEO if 42reports.
“I am delighted to see young European companies actively dedicated to privacy and sourcing the latest technologies in this area for the processing of information in a way such that respects the consumers’ privacy and yet producing the highest possible value for their businesses and customers,” states Research Fellow, Dr Ian Oliver from the University of Brighton and Privacy Architect for HERE, who addressed the latest developments in privacy technologies at the founding ceremony.
Business intelligence received by measuring customers and their movements help the retailers, real estate owners and public authorities to offer more targeted services, lower prices, better shopping experiences and smarter cities with less traffic jams.
The information collected is anonymous and can under no circumstances be linked to a person. “When new technologies are launched, there is always a lot unknown for the consumers. The founding of the SIG gives a strong signal to consumers that we take privacy seriously,” adds dr. ir. Roel Schiphorst, CTO of BlueMark Innovations BV. “To us privacy has always been one of the the most important drivers of our product development. It is gratifying to see our peers in this industry working together to make the rules and guidelines clearer for customers and for the general public”, adds Tuomas Wuoti, CEO of Walkbase.
The companies want to thank EIT ICT labs for facilitating the founding of the SIG. “The value of the contribution by EIT ICT labs is clearly more than its nominalvalue, as it also provided the trusted platform for the competitors to meet and perform the ramp-up tasks” said Antti Lappeteläinen, CTO of Innorange. “We at EIT ICT labs want to support new innovative companies to create new business. The launch of PrivacySIG is a concrete example how we bring companies together. ”, continued Petri Liuha from EIT ICT labs.
About the founding companies
42reports GmbH is headquartered in Berlin, Germany and has been initiated in 2012. The company provides a retail intelligence platform to its clients from all segments of traditional retail, which is used by both headquarters and store management to drive customer insights and measure the effectiveness of changes in Marketing, Product Offering and Personnel Planning. Customers range from coffee shops to shopping malls across Europe.
BlueMark Innovations is a privately owned company located in Enschede, the Netherlands with global operations in Europe, US and Russia. The company is founded in 2009 and offers technology to sense short-range radio technologies such as WLAN or Bluetooth. The primary markets are retail analytics to give retailers insight in customer behavior and event analytics where real-time information is provided during events.
Innorange Oy (Helsinki, Finland) offers visitor intelligence services for retail based on unique 3D sensor and smartphone detection technology assets. We help our customers optimise their store and staff performance by capturing, analysing and predicting customer movements and behaviour. Innorange’s customers include restaurants, retail brands, fashion and apparel retailers, operators and event organisers.
sensalytics is product of tectuality GmbH; a German company founded in 2012 and is located in Stuttgart and Munich. sensalytics offers various sensors for people counting, revenue tracking, proximity, WIFI and Loyalty sensors. All sensors can be combined and are not mutually dependent and can be subscribed on a monthly base. The primary target group are retailers. Business Intelligence Web and Mobile Applications allow customers to analyse their data in real-time.
Walkbase is a Helsinki based in-store analytics company founded in 2009 with offices in Finland, the UK and the US. Walkbase helps retailers increase sales and optimise the performance of their marketing & operations by measuring foot traffic, window conversion, visit duration, and customer loyalty. Our location analytics solution offers best-in-class accuracy and can be deployed at scale. Walkbase customers include leading specialty retail brands, fashion and apparel retailers, casinos, and airports across Europe. Walkbase only provides aggregated, anonymous data.
About EIT ICT Labs
EIT ICT Labs is a pan-European ecosystem that unites global companies, top ranked universities and leading research centres in the area of innovation driven by ICT (Information and Communication Technologies). EIT ICT Labs is a Knowledge and Innovation Community (KIC) of the European Institute of Innovation and Technology (EIT), an initiative of the European Union. The mission of EIT ICT Labs is to drive European leadership in ICT innovation for economic growth and quality of life. By linking education, research and business, EIT ICT Labs empowers ICT top talents for the future and brings ICT innovations to life. Since 2010, EIT ICT Labs is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. The EIT ICT Labs’ network comprises nodes in Berlin, Helsinki, London, Stockholm, Paris, Eindhoven and Trento and associated partners in Budapest and Madrid.
