BlueMark has analyzed the visitor flows during Serious Request 2014 in Haarlem, the Netherlands. Also this edition showed an increasing number of visitors attending this major event in the Netherlands.
Serious Request is a family of annual multi-day, multimedia fundraising event for International Red Cross initiatives. During the Dutch 3FM Serious Request, three popular radio DJs are locked up for six days in a small temporary radio studio (the “Glass House”), placed in a main square in a different city each year. Living on a juice-only fast, the DJs make an interactive, themed broadcast around the clock, while regular programming on the station is suspended. Instead 3FM and its website are completely dedicated to the event, which is also transmitted as a continuous audio and video live-stream. Additionally there is television coverage, integration with social media, and a dedicated mobile app.