Het Nieuwe Winkelen

February 10, 2012 admin News

Het Nieuwe WinkelenBlueMark Innovations has been selected as provider in the Het Nieuwe Winkelen (HNW) project in Veenendaal, the Netherlands. This project was initiated by the Dutch Hoofdbedrijfschap Detailhandel (HBD). Its goal is to respond to the recent consumers trends like  social media, mobile internet used in the purchasing process.

We have been selected in the HNW consortium to measure retail performance:

  •  How many visitors visit the shopping area?
  • How long did they stay?
  • How many times did they visit?



What does BlueMark Innovations do in retail performance (in Dutch)?


What are the benefits for the retailer (in Dutch)?