• Passanten 24/7

    June 24, 2014 admin News

    Locatus en BlueMark gaan samenwerken op het gebied van continu winkelpassanten tellen. Passanten 24/7 staat voor een nieuw tijdperk van passanten tellen; 24 uur per dag, 7 dagen per week, automatisch winkelpassanten registreren via wifi in combinatie met brickstream. Zonder de privacy van passanten aan te tasten.


    Met Passanten 24/7 kun je snel schakelen. Door passanten continu te registreren kunnenPassanten-winkels Locatus retailers, gemeenten en vastgoedeigenaren een goed druktebeeld krijgen van hun (winkel)omgeving. Dankzij de samenwerking tussen Locatus en BlueMark kan een optimaal informatieplatform geboden worden.


    Niet alleen cijfers per maand of week, maar ook per uur. De informatie wordt ontsloten via een dashboard met overzichtelijke grafieken en tabellen. Bovendien kunnen de passantenstromen ook letterlijk in kaart gebracht worden op de GOAD Plans van Locatus.


    Deze realtime passanteninformatie is ideaal voor het monitoren van retaillocaties, en geeft antwoord op vragen als:

    • Welke delen van het centrum zijn populair/minder populair, en hoe verandert dit?
    • Wat is de invloed van evenementen?
    • Hoe ziet het druktebeeld in de loop van een week eruit?
    • Hoeveel bezoekers trekt de koopavond of de koopzondag?
    • Hoe presteert mijn winkel als ik dat vergelijk met passanten die voorbij komen?


    Optimale betrouwbaarheid
    Sinds juni 2012 test Locatus het continu tellen. Na twee jaar onderzoek staan wij garant voor de gekozen meetapparatuur en de gebruikte methodiek: 24/7 passanten meten via wifi-sensoren van BlueMark. Deze metingen worden bovendien met regelmaat geijkt met brickstream camera’s (tellen alleen kruinen van voorbijgangers) en handmatige tellingen.


    Privacy gewaarborgd
    Locatus & BlueMark nemen privacy serieus. We doen geen enkele poging om de data of het winkelgedrag aan specifieke personen te linken. Direct na registratie van het wifi-signaal wordt het MAC-adres verwijderd. De informatie die wij aanbieden is conform richtlijnen van het College Bescherming Persoonsgegevens.

    Voor meer informatie: bel 0348-490290 of mail naar info@locatus.nl

    Zie ook de Locatus website

  • Special interest group founded on privacy of retail customers

    June 2, 2014 admin News

    London: June 2, 2014

    The launch of the PrivacySIG, a special interest group to promote consumer privacy, took place today in London. PrivacySIG will publish and enforce a strict code-of-conduct among its members. The code-of-conduct transparently regulates how to implement the privacy as specified by the law and beyond. The SIG will be open for others to join.PrivacySIGlogo

    Concurrently with the progress on EU data protection reform the actions performed by PrivacySIG give a solid European wide foundation on how new technologies can be taken into use without compromising the privacy. “It’s great to see the industry taking an active role in supporting and enforcing privacy law especially for retailers and real estate owners, where digital analytics of visitors shows a very dynamic development” states Prof. Dr. Christoph Bauer from ePrivacyconsult who gave the first keynote speech in the launch ceremony.

    The interest group is set up by five SMEs from Finland, Germany and The Netherlands operating in the customer measurement and intelligence field. The companies are 42reports, Bluemark, Innorange, sensalytics and Walkbase. “Our businesses are built on technological innovation but we are not limited to that. I find the establishment of PrivacySIG is a very positive step to show that we take innovation in privacy as serious as we take innovation in technology.” says Christian Wallin, CEO if 42reports.

    “I am delighted to see young European companies actively dedicated to privacy and sourcing the latest technologies in this area for the processing of information in a way such that respects the consumers’ privacy and yet producing the highest possible value for their businesses and customers,” states Research Fellow, Dr Ian Oliver from the University of Brighton and Privacy Architect for HERE, who addressed the latest developments in privacy technologies at the founding ceremony.

    Business intelligence received by measuring customers and their movements help the retailers, real estate owners and public authorities to offer more targeted services, lower prices, better shopping experiences and smarter cities with less traffic jams.

    The informatilogoon collected is anonymous and can under no circumstances be linked to a person. “When new technologies are launched, there is always a lot unknown for the consumers. The founding of the SIG gives a strong signal to consumers that we take privacy seriously,” adds dr. ir. Roel Schiphorst, CTO of BlueMark Innovations BV. “To us privacy has always been one of the the most important drivers of our product development. It is gratifying to see our peers in this industry working together to make the rules and guidelines clearer for customers and for the general public”, adds Tuomas Wuoti, CEO of Walkbase.

    The companies want to thank EIT ICT labs for facilitating the founding of the SIG. “The value of the contribution by EIT ICT labs is clearly more than its nominalvalue, as it also provided the trusted platform for the competitors to meet and perform the ramp-up tasks” said Antti Lappeteläinen, CTO of Innorange. “We at EIT ICT labs want to support new innovative companies to create new business. The launch of PrivacySIG is a concrete example how we bring companies together. ”, continued Petri Liuha from EIT ICT labs.


    About the founding companies

    42reports GmbH is headquartered in Berlin, Germany and has been initiated in 2012. The company provides a retail intelligence platform to its clients from all segments of traditional retail, which is used by both headquarters and store management to drive customer insights and measure the effectiveness of changes in Marketing, Product Offering and Personnel Planning. Customers range from coffee shops to shopping malls across Europe.

    BlueMark Innovations is a privately owned company located in Enschede, the Netherlands with global operations in Europe, US and Russia. The company is founded in 2009 and offers technology to sense short-range radio technologies such as WLAN or Bluetooth. The primary markets are retail analytics to give retailers insight in customer behavior and event analytics where real-time information is provided during events.

    Innorange Oy (Helsinki, Finland) offers visitor intelligence services for retail based on unique 3D sensor and smartphone detection technology assets. We help our customers optimise their store and staff performance by capturing, analysing and predicting customer movements and behaviour. Innorange’s customers include restaurants, retail brands, fashion and apparel retailers, operators and event organisers.

    sensalytics is product of tectuality GmbH; a German company founded in 2012 and is located in Stuttgart and Munich. sensalytics offers various sensors for people counting, revenue tracking, proximity, WIFI and Loyalty sensors. All sensors can be combined and are not mutually dependent and can be subscribed on a monthly base. The primary target group are retailers. Business Intelligence Web and Mobile Applications allow customers to analyse their data in real-time.

    Walkbase is a Helsinki based in-store analytics company founded in 2009 with offices in Finland, the UK and the US. Walkbase helps retailers increase sales and optimise the performance of their marketing & operations by measuring foot traffic, window conversion, visit duration, and customer loyalty. Our location analytics solution offers best-in-class accuracy and can be deployed at scale. Walkbase customers include leading specialty retail brands, fashion and apparel retailers, casinos, and airports across Europe. Walkbase only provides aggregated, anonymous data.

    About EIT ICT Labs

    EIT ICT Labs is a pan-European ecosystem that unites global companies, top ranked universities and leading research centres in the area of innovation driven by ICT (Information and Communication Technologies). EIT ICT Labs is a Knowledge and Innovation Community (KIC) of the European Institute of Innovation and Technology (EIT), an initiative of the European Union. The mission of EIT ICT Labs is to drive European leadership in ICT innovation for economic growth and quality of life. By linking education, research and business, EIT ICT Labs empowers ICT top talents for the future and brings ICT innovations to life. Since 2010, EIT ICT Labs is consistently mobilising talents, ideas, technologies, investments as well as business across Europe and beyond. The EIT ICT Labs’ network comprises nodes in Berlin, Helsinki, London, Stockholm, Paris, Eindhoven and Trento and associated partners in Budapest and Madrid.