Detect, track and locate
With the our technology you can detect, track and locate smartphones. For instance, if you want to know how many visitors attended your event or shop, you can use our technology. Also, it allows you to track anonymously these visitors: How long did they stay? What are typical traffic patterns? We use the wireless signatures that smartphones periodically transmit via Wi-Fi. This means that no app or user interaction is needed.
Detect: In many applications. you only want to know how many people pass. In that case you install a BlueMark detector at this location. The detector will then start to count and collect smartphone signatures. Of course, not all visitors will have a smartphone or have Wi-Fi enabled. However, based on our experience, we know how much the fraction is between total number of visitors and collected smartphone signatures. This means that with the BlueMark technology you can count people with more than 95% accuracy.
Track: In more advanced applications you not only want to detect and count visitors, but also want to track them. For instance you want to know how many times a visitor was in your shopping mall. How long your customer queue is for your cash desk. Or you want to know how long the visitor stayed. As wireless signatures of each smartphone are unique, our technology enables you to track visitors. These wireless signatures are unique, but also anonymous. We don’t know any other details about this visitor.
Locate: Traffic patterns of visitors in a shop or event can be very valuable information. What are the most dense areas? Are places too crowded and safety can’t be guaranteed? Our technology allows you to locate your visitors using multiple BlueMark detectors. Multiple detectors will detect the same signature at the same time and based on differences in signal levels, we can estimate the location using advanced signal processing algorithms.
The BlueMark platform consists of these components:
- BlueMark detector which collects wireless signatures and counts visitors.
- Database server which stores all data.
- Data processing unit which analyses and processes the wireless signatures to track and locate visitors.
- Web server. Our clients can log into their personal website to view real-time the business intelligence information.