BlueMark Innovations offers a modular platform to detect, track and locate smartphones based on WiFi and Bluetooth (Classic, Low Energy, iBeacon, Eddystone) technology. We offer the following components:

  • Hardware

    • license for BlueMark firmware (software or hardware based); run our firmware on your own openWRT device (or Raspberry Pi)
    • option to add Bluetooth detection (Classic, BLE, iBeacon) to Wi-Fi sensors and software license
    • Wi-Fi tags
    • BLE/iBeacon tags
  • Business Intelligence platform

    • dashboard to view metrics of your site, such as unique visitors
    • admin portal to configure your sensors, projects and users.
    • based on a Docker stack that can run at the server of the customer using a software license.
    • billed on actual use
    • REST API to use the data in external applications

Hardware

There are several types of Wi-Fi sensor:

  • BlueMark zero; run bluemark firmware on your own openWRT device
    • Firmware checks every 4 hour for valid license (software license)
    • Hardware licenses possible that doesn’t check the license server, works without internet connection.
    • License portal for generating your own licenses
    • Support for:
      • Atheros AR71xx
      • Mediatek MT7620bluemark_zero
      • Ralink RT305x
      • Broadcom brcm63xx
      • Raspberry Pi (with Raspbian OS)
    • Subscription: 1 month, 12 months
  • WiFi tags; our sensors can detect the Stanley Healthcare (Aeroscout) WiFi tags
    • useful for applications where users don’t have smartphones
  • Bluetooth detection; our sensors can detect the Bluetooth devices (Classic, Low Energy, iBeacon, Eddystone)
    • adding a USB Bluetooth dongle and install our firmware add-on. All sensors and BlueMark zero support this add-on.
    • Bluetooth detection can run parallel with WiFi detection or stand-alone.
  • BLE/iBeacon tags; our sensors can detect the BLE/iBeacon tags
    • useful for asset tracking or applications where users don’t have smartphones

For integration there is a technical wiki describing configuration and APIs of the sensors.

Business Intelligence platform

The BlueMark Business Intelligence (BI) platform is a tool to analyse visitor behaviour. You can compare it with Google Analytics for websites. It gives you the following answers:

  • How many visitors were at my location (hourly, daily, weekly overview)?
  • How many unique visitors were at location (hourly, daily, weekly overview)?
  • How long did these visitors stay?
  • What is the most busiest entrance and exit?
  • What are the traffic patterns of my location?
  • etc.

Of course this platform comes with an admin portal where you can configure sensors, projects and users. The platform is based on a Docker stack and can run at the server of the customer using a software license. Billing is based on actual use. The platform offers a REST API to use the data in external applications.

Other products

We are constantly looking for new applications based on our technology and knowledge. If you require a product that is not listed here, please don’t hesitate to contact us.