BlueMark people tracking
In many cases you want to know as a shop owner or owner of a shopping mall, how many people where in your shop or shopping mall. BlueMark Innovations offers a BlueMark sensor for people tracking. You install the BlueMark sensor for people tracking at the wanted location, and the sensor will start to track people. The BlueMark sensor for people tracking is based on detection of wireless signatures of smartphones (Wi-Fi or Bluetooth). Of course not all consumers have a smartphone or switched Wi-Fi on, but based on our experience we know the ratio between collected wireless signatures and the number of people. This means that you can count people with the BlueMark sensor for people tracking with an accurarcy of more than 95%.
You can do much more with the BlueMark sensor for people tracking, as you can also track people. For instance you want to know how many times a customer visited your shop. How long the queue is for your cash desk. Or you want to know how long the customer stayed in your shop. As wireless signatures are unique voor each smartphone, we can track the customer with our sensor. These wireless signatures are unique, but also anonymous. For that reason we do not know more information about the customer.